Scouts / Before & After

If you’re the parent of a Scout, you know that those Tuesday evenings you give up to drop off and pick up your kid is time well spent. From week to week, season to season, Beaver to Scout you can see your child develop and gain skills they will use for life.

This was our second #skillsforlife story for Scouts, this time around we were asked to champion the parents. We created a narrative around the repeated but ever-evolving weekly trip to Scouts, complete with seasonal weather effects and the all-important family car.

The film was an instant success, picking up huge support from the Scouts community and reaching over a million views through organic shares on social media.