Nowadays Original / Wigmakers

Welcome to the little known world of the wig making workshop, where two individuals’ experience of loss has led to an unexpected change in career direction.

Determined to capture the intimate, unnerving quality of the wigmaking process, we enlisted cinematographer Joe Gainsborough, whose beautifully textured documentary work we’d long been fans of. The finished edit combines 16mm film and 4k footage with immersive sound design to create a uniquely mesmeric viewing experience.

Premiering at our Nowadays brand relaunch in the summer of 2022, the film has received an overwhelmingly positive response. It continues to encourage conversation around insecurity, loss and the power hair has on our lives.