Cuisinart / Airfryer

You know what they say about too many chefs in the kitchen? Well the same does not apply to appliances - it turns out the more the merrier when it comes to culinary contraptions designed for grilling, whizzing,
shaking and stirring.

This set of campaign films for Cuisinart features several devices, each of which needed specially designed productions - from extra-flexible kitchen locations and brilliant food stylists, to specialist camera kit that let us shoot from inside the machines themselves.

Produced and released as separate broadcast TVCs over the period of a year across markets in the UK and Europe, each reaching hundreds of thousands of users.