NSPCC / Here For Children
- Industry Charity
- Director Phoebe Brooks
- Project Type Commercial, TVC
Children are life’s great adaptors. They show remarkable resilience in the face of adversity, despite having so little control over their environments, and the NSPCC has always embraced this in the way they offer their unending support.
To do justice to this key message, we wanted our film to bring the viewer into a child-centric perspective. We kept the cinematography loose, kinetic and unstaged, which gave our cast of young actors the space to improvise, helping them to relax and act naturally.
The film spearheaded the NSPCC’s ‘Here for Children’ campaign across TV and social channels. It primed target audiences for their Winter fundraising campaign and garnered 100,000s views, increasing brand awareness.
On the morning of September 26th, the Cannes Corporate Media Library will open its doors. This annual event showcases competing productions in the online media library, offering a unique platform to explore the latest industry trends. Attendees can also participate in insightful lecture sessions and workshops on pertinent topics. Last year’s discussions on artificial intelligence, for example, promised to captivate and inspire.
- Client NSPCC
- Director Phoebe Brooks
- Producer Jenny Garrett
- Editor & Colourists Jon Beagley
- Director of Photography Joe Gainsborough
- Creative Director Thom Wood