SPW / Wealth Is Personal

A wealthy life shouldn’t be measured by its super-yachts and sprawling properties, it's about having choices. This film asks the all-important question: what does wealth mean to you?

Having worked with Schroders for a decade, we were a natural fit when they needed an advert to promote SPW, their joint venture with Lloyds Banking Group. They needed creative that would reflect their fresh, transparent approach to financial planning, which our background in telling human stories suited perfectly.

This was SPW's first advert and was launched accross multiple channels including Sky Adsmart and social media, for which we produced 4 additional cutdowns and 4 separate product films to accompany the spot.