Thames Water / Every Drop Counts

Whether you’re watering your lilies or washing your whites, every drop counts. Our campaign for Thames Water lays out handy efficiency tips so we can all save water to help the environment.

Shooting in showers, ponds, kitchens and reservoirs, we worked closely with agency M&C Saatchi to go from creative to delivery in a tidy three weeks. We paid careful attention to casting, ultimately selecting five talented humans and one very cheeky otter.

The campaign went out on TV channels nationwide, as well as on social channels, sparking a conversation about how we can all work together to save hundreds of thousands of litres of water every year.