Schroders / This is Schroders

How do you tell the story of a global company that employs thousands of people? This was the challenge brought to us by Schroders, one of our longest-served clients, for their new recruitment campaign.

Our creative solution was to zoom all the way in and start with the story of an endangered bird that nests in the rooftop garden of Schroders HQ. This allowed us to tie together interviews with dozens of employees across six countries, all united by Schroders’ unique culture of care and responsibility.

The resulting campaign was shared across Schroders’ website and social channels, and included a suite of bitesize Instagram and Linkedin films on topics from mental health to sustainability, making full use of the 20+ hours of interview content.