NSPCC / Find Your Calm
- Industry Charity
- Director Sandy Matta
- Project Type Advertising, Charity
Managing mental health is never a ‘one size fits all’ approach, especially when you’re busy growing up. Our film for Childline encourages teenagers across the nation to explore coping mechanisms that might work for them, to “find their calm”.
We wanted an authentic documentary-style feel to our footage. So across four weekends, our 3-person crew traversed the UK to hang out with four teenagers - following their lives from homes to hobbies, friends and more - creating a richly textured array of footage, depicting the true teenage experience.
The campaign was designed from the ground up to embrace a multi-channel approach, with over 50 edits customised for a broad range of outputs, including gaming platforms Twitch, Venatus and XBOX. We also collaborated with Grand Matter artist Kris Andrew Small to create collage-style stills used across the NSPCC website and throughout their social channels.
As well as the main edit we had to do a load of other things. Including lovely little 9 by 16 versions of the film so hurray for that.
- Client NSPCC
- Director Sandy Matta
- Producer Charlie Maxwell
- Director of Photography Natalja Safronova & Jacob Sacks Jones
- Editor Ben Harding
- Creative Director Guy Saville & Thom Wood