NSPCC / Online Safety

NSPCC ONLINE SAFETY
  • Industry Charity
  • Director Danny Baldwin
  • Project Type Commercial

With tech entrepreneurs prioritising profit over people and social engagement over safety, being online means being on-guard. It’s especially treacherous for children - with slippery slopes, suspicious characters and unintended consequences. Thus, the NSPCC tirelessly fighting for greater online protection.

Bringing the internet into reality isn’t easy - especially when you’re not working with a blockbuster budget. Using simple graphics and sound design, coupled with first-rate performances from our talented young cast, audiences get an insight into how it feels to navigate online life as a child.

Originally produced in 2020, we updated the film in 2022, featuring newly shot scenes and versions redesigned for better engagement across social media. The film has been awarded Gold and Silver Telly awards in Cause Marketing and Public Interest.

Team
  • Client NSPCC
  • Director Danny Baldwin
  • Producer Sophie Christophersen
  • Editor Ben Harding
  • Creative Director Guy Saville
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