NSPCC / Better Safe

When it comes to child sexual abuse, the fear of getting it wrong often stops us from doing what is right. Working in partnership with the Home Office, the NSPCC’s latest Helpline crusade turns concerned adults into the heroes of this life-changing campaign.

As dedicated specialists with sensitive subject matter, Nowadays were trusted to craft two emotionally deft narratives in under a month, inspired by our research calls with real Helpline specialists.

The campaign comprised over 70 deliverables, including TV and radio spots, custom cut-downs targeting professional and general audiences, social media clips and out of home advertising. The two primary films garnered in excess of 4 million views in under a week from release.