Cuisinart / Soft Serve

When summer hits, the ice cream cravings begin. But why chase the ice cream van down the street when you can have your very own soft serve maker at home? Cuisinart’s latest product makes amazing desserts for the whole family to enjoy, whatever the weather.

Working with a real foodie family, we set about making the fun of on-tap sundaes feel spontaneous and creative. With only a small window of opportunity to film the ice cream before it melts, we worked fast to complete every shot, moving around the kitchen set at lightning speed. We were grateful to our experienced food stylist Seiko Hatfield for making so many extra tubs to get us through the day. Promise the crew didn’t eat any…

Upon launch a soft serve craze swept across the UK - the product sold out in the first weekend!